Trade Penguin 1 Page Business Plan
Overview
Trade Penguin has a clear business objective to promote Quality handcrafted goods services. These services have been developed over the last 15 days with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Trade Penguin has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the ability to purchase quality goods which are not readily available. This is a critical issue for our selected target market of women aged 25 and upwards
The Value Proposition
Trade Penguin is uniquely positioned to deliver value to Middle aged women and upwards. Trade Penguin will Allow people to sell their crafts, and build up an online presence. In order to deliver on this value proposition, we have superior customer service, and we handle everything on our end. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality handcrafted goods market. We consider our key competitors to be: Itsy and not on the high street . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Itsy and not on the high street due to our produce being more personal, and exclusive.
Key Strategies
Over the next 6 months our focus will be to Extend our reach to another city. This task will be undertaken in the context of our broader strategy to Hire another sales person. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the website gain 20+ customers reach 2500+ products
About this document
Quality handcrafted goods Business Plan
This document was created by Sam of Trade Penguin using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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