Regus Menlyn Maine 1 Page Business Plan
Overview
Regus Menlyn Maine has a clear business objective to provide Fully furnished and serviced offices. These products and services have been developed over 50 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Regus Menlyn Maine has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Offering them a professional plug and play office solution. This is a critical issue for our selected target market of Small to medium sized businesses.
The Value Proposition
Regus Menlyn Maine is uniquely positioned to deliver value to Small to medium sized businesses. "Regus is a global organization with a large local network offering like minded business persons an all inclusive office solution with short/long term flexibility from mobile to furnished workspaces." In order to be deliver on this value proposition, we offer a prime, local and global, footprint with unmatched flexibility and 50 years of service excellence. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fully furnished and serviced offices market. We consider our key competitors to be: The Business Centre, Bizbutlers, Cube, Flexible Offices, Success Academy, and PMA Suites. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Business Centre, Bizbutlers, Cube, Flexible Offices, Success Academy, and PMA Suites by Our incredible service, our vast footprint of prime locations and wide range of flexible solutions.
Key Strategies
Over the next 6 months our focus will be to grow workstation occupancy by 20ws per month. This task will be undertaken in the context of our broader strategy to grow profit margins, minimize costs, maximize non-residential and customer service revenue, and develop the team . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 250 occupied workstations, 100+ active virtual office customers, Achieve R2 million turnover
About this document
Fully furnished and serviced offices Business Plan
This document was created by Larisha of Regus Menlyn Maine using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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