Run the Comps 1 Page Business Plan
Overview
Run the Comps has a clear business objective to distribute MLS sold comparable information products and services. These products and services have been developed over several years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Run the Comps has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need for genuine MLS sold comparable data and CMA Reporting be made easily available to our clients and prospective clients. This is a critical issue for our selected target market of Real Estate Investors.
The Value Proposition
Run the Comps is uniquely positioned to deliver value to Real Estate Investors. "Run the Comps is an innovative solution that will deliver fast, convenient, affordable access to the data that the Pros use." In order to deliver on this value proposition, we are building a simple to use mobile app! An industry first that will deliver the report that you need, when you need it!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the MLS real estate data market. We consider our key competitors to be: Realtors, but no one else offers a convenient tool like ours! Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively because we are the first to bring this great product to you!
Key Strategies
Over the next 3 months our focus will be to develop our mobile application that is unique to the marketplace. This task will be undertaken in the context of our broader strategy to create additional revenue streams and utilize the contact data captured from new users to market other services.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Launch the Mobile App Product, Implement New Marketing Strategies, and Form New Business Alliances.
About this document
MLS sold comparable information Business Plan
This document was created by Tony of Run the Comps using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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