specialised paint industry 1 Page Business Plan
Overview
specialised paint industry has a clear business objective to develop, produce, promote and distribute decorative paint products. These products have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
specialised paint industry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as growing demand for high quality paints at good prices. This is a critical issue for our selected target market of coating for high rise buildings.
The Value Proposition
specialised paint industry is uniquely positioned to deliver value to coating for high rise buildings. "specialised paint industry will adequate paint for every function of every area of the building." In order to be deliver on this value proposition, we experience and reputation. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the decorative paint market. We consider our key competitors to be: Jotun, akzo, kansai, national paints. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jotun, akzo, kansai, national paints by 40 years of product know how.
Key Strategies
Over the next 6 months our focus will be to Hiring a good chemist. This task will be undertaken in the context of our broader strategy to Expand our raw material range. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1000 liters per day technologically advanced lab big range of raw material
About this document
decorative paint Business Plan
This document was created by fouad of specialised paint industry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment