The Beauty Bar 1 Page Business Plan
Overview
The Beauty Bar has a clear business objective to develop Beauty needs services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Beauty Bar has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Hair, nails, makeup, parties, eyebrows, eyelashes. This is a critical issue for our selected target market of Women.
The Value Proposition
The Beauty Bar is uniquely positioned to deliver value to Women. "The Beauty Bar has a professional atmosphere that will make you feel welcome. We love what we do. Our goal is to professionally satisfy our clients and enhance their natural beauty. We specialize in healthy hair, weaves, color, natural hair, nails and makeup. We look forward to being able to bring out the beauty in you.." In order to be deliver on this value proposition, we The Beauty Bar Is A High Quality Salon Providing Service For Your Hair, Nails, Makeup and More! Our Quality Is Backed By Stylist With Up To 20 Years Of Experience Dedicated To Customer Service!. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Beauty needs market. We consider our key competitors to be: Diversity salon. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Diversity salon by Customer service and the quality of service .
Key Strategies
Over the next 6 months our focus will be to I plan to offer neighboring companies an employee appreciation package with a 30% discount for all employees of these companies who come in and use our services while presenting proof of employment . This task will be undertaken in the context of our broader strategy to Will offer a hair extension bundle deal. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtaining and maintaining a steady flow of traffic Repayment of the initial investment 2 year anniversary
About this document
Beauty needs Business Plan
This document was created by Rob of The Beauty Bar using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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