Simpora 1 Page Business Plan
Overview
Simpora has a clear business objective to proote retail business through online coupon advertising. These services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process and expand our services to new locations.
The Customer
Simpora has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lead generation at an affordable price. This is a critical issue for our selected target market of retail business stores.
The Value Proposition
Simpora is uniquely positioned to deliver value to retail business stores. "Simpora will get new customers for its clients from different locations in the city/town." In order to be deliver on this value proposition, Simpora follows unique pricing strategy and upgraded technology utilisation, which makes our services the most affordable promotional platform for retail stores from all corners of the globe. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have very few competitors within the retail store coupon advertising market. We believe that we can compete effectively with the existing and upcoming competitors with our unique and highly affordable lead generation platform.
Key Strategies
Over the next 6 months our focus will be to hire the best marketing team and reach out the wide range of customers. This task will be undertaken in the context of our broader strategy to provide customized services to our customers and add additional features to the current list based on the feedback received. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 1 year are: 1. Obtain 500 customers in first 3 months 2. Launch new services and increase customer count to 2000 by end of 6 months 3. Expand our services to other cities and towns
About this document
advertise retail business coupons Business Plan
This document was created by sri charan of Simpora using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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