Unexpected Journeys 1 Page Business Plan
Overview
Unexpected Journeys has a clear business objective to distribute gaming and hobby supplies products with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Unexpected Journeys has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as being a place to purchase gaming and hobby supplies and an area to play tabletop games. This is a critical issue for our selected target market of hobby gamers.
The Value Proposition
Unexpected Journeys is uniquely positioned to deliver value to hobby gamers. "Unexpected Journeys is a place to purchase or introduce people to the world of hobby gaming." In order to be deliver on this value proposition, we we fill a niche market in this area with products you can only find online or out of town. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the gaming and hobby supplies market. We consider our key competitors to be: Wal-Mart, Kmart, Amazon, EBay, Barnes and Noble, Books-a-million. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wal-Mart, Kmart, Amazon, EBay, Barnes and Noble, Books-a-million by being localy owned and operated, offering a larger selection of products, and utilizing a knowledgeable staff.
Key Strategies
Over the next 6 months our focus will be to open up a small mall kiosk. This task will be undertaken in the context of our broader strategy to expand into a store front location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open kiosk Make a first year profit Generate a returning customer base
About this document
Gaming and hobby supplies Business Plan
This document was created by Aaron of Unexpected Journeys using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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