Your Health & More 1 Page Business Plan
Overview
Your Health & More has a clear business objective to develop, promote and distribute Healthy beverages, snacks, and entrees. As well as advertising and vending opportunities. These products and services have been developed over 15 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue and profitability. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development we think it important to have a 50% split in revenue and profit growth.
The Customer
Your Health & More has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as providing the right product and service.. This is a critical issue for our selected target market of customers with a healthy lifestyle.
The Value Proposition
Your Health & More is uniquely positioned to deliver value to customers with healthy lifestyle. "Your Health & More will Give quality Heath products and services for less." In order to be delivered on this value proposition, we offer a variety of healthy vending options and the ability to cater to any company and situation. This capability has taken considerable time and resources to develop, and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within vending market. We consider our key competitors to be: Pepsi, coca-cola, Kellogg. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with out competition by finally offering a Healthy choice of beverage and snacks...Our SmartWarePro / SmartCard Technology will set us ahead of our competitors by offering visual advertisements and knowing exactly what our consumer is buying with next day reports. Giving us the competitive edge.
Key Strategies
Over the next 6 months our focus will be to I plan to grow revenue by bringing in local farmers and products to be distributed through Healthy Vending. This task will be undertaken in the context of our broader strategy to expand into the local market and surrounding companies with over 100 employees to boost profits. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
-Capitalize on the local market
-Grow business to 100 Machines
-Give back to the local community.
About this document
Healthy beverages, snacks, and entrees. Advertising and vending opportunities Business Plan
This document was created by Michael of Your Health & More using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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