Artio 1 Page Business Plan
Overview
Artio has a clear business objective to produce in home and online real estate promo video services. These services have been developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Artio has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as poor quality virtual tours and the inability for the listing agent to share key points of the property during a showing by a buyers agent. This is a critical issue for our selected target market of real estate agents.
The Value Proposition
Artio is uniquely positioned to deliver value to real estate agents. "Artio will Allow listing agents to share key points of property during a showing by a buyers agent. " In order to be deliver on this value proposition, we are the only company to advertise the homes high points on the clients personal entertainment system. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the real estate promo videos market. We consider our key competitors to be: local photographers, D.I.Y. real estate agents and .online drag and drop sites. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with those competitors by working online focusing on one aspect of a previously unavailable technology.
Key Strategies
Over the next 6 months our focus will be to find customers and produce videos. This task will be undertaken in the context of our broader strategy to grow revenue and develop a self serve web site. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: establish workflow, establish procedure to get customers, and complete 10 videos per day.
About this document
Real estate promo videos Business Plan
This document was created by Innocent of Artio using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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