Hose solutions 1 Page Business Plan
Overview
Dixie Rubber has a clear business objective to develop, produce, promote and distribute Hydraulic and industrial hose products.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Dixie Rubber has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the inevitable need to replace hoses on equipment. This is a critical issue for our selected target market of Heavy equipment mechanics and operators.
The Value Proposition
Dixie Rubber is uniquely positioned to deliver value to Heavy equipment mechanics and operators. "Dixie Rubber will offer timely repair of industrial and hydraulic hoses for machinery and daily operations to maintain productivity.." In order to deliver on this value proposition, Our NAHAD certified team has the knowledge to ensure each hose is assembled according to customer specs, with our full line of Gates and Goodyear products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Hydraulic and industrial hoses market. We consider our key competitors to be: Cline Hose, Greenville Rubber, and Nappa Auto Parts. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cline Hose, Greenville Rubber, and Nappa Auto Parts by having the most competitive prices in the area.
Key Strategies
Over the next 6 months our focus will be to Visit potential hose customers such as, construction companies, heavy machinery mechanics and operators, lawn care businesses, and restaurants. This task will be undertaken in the context of our broader strategy to Continue to acquire new customers in the industry. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtaining more customers, increasing revenue, and create life long customer relationships
About this document
Hydraulic and industrial hoses Business Plan
This document was created by Cory of Hose solutions using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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