Atlantic Forest Software 1 Page Business Plan
Overview
Atlantic Forest Software has a clear business objective to develop Software Development products. These products have been developed over 9 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Atlantic Forest Software has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Users hardly ever get the software they deserve, in terms of quality and completeness, and they have to settle for the "closest solution". This is a critical issue for our selected target market of People like you and me, students, hobbyists, tinkerers, DYI people, everyone.
The Value Proposition
Atlantic Forest Software is uniquely positioned to deliver value to People like you and me, students, hobbyists, tinkerers, DYI people, everyone. "Atlantic Forest Software will Develop software from the heart because we develop the software that we have always wanted; we want for our customers what we want for ourselves." In order to be deliver on this value proposition, we Our desire to provide customers with the best experience is only matched by our experience in the Software Quality Assurance field and our experience as users; we are know for thinking out of the box and coming up with solutions limited only by our imagination. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Software Development market. We consider our key competitors to be: Independent video game and general mobile applications developers; Halfbrick, Apple, Nintendo. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Independent video game and general mobile applications developers; Halfbrick, Apple, Nintendo by When it comes to games or mobile applications it comes down to content, to the purpose they serve. It's been proven that we are living an era of empowerment, of opportunities for the independent, for the individual; and no matter the product or the company behind it, the content typically comes from one (1) mind. That mind has to know what it is doing, and that is where we excel.
Key Strategies
Over the next 6 months our focus will be to Allocate time to focus on the dedicated development of our software products. This task will be undertaken in the context of our broader strategy to Focus on profitability by increasing the quality of our products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch a new product Earn customers Diversify portfolio
About this document
Software Development Business Plan
This document was created by Luis of Atlantic Forest Software using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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