The Music Box 1 Page Business Plan
Overview
The Music Box has a clear business objective to promote Music Lessons services. These services have been developed over 7 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Music Box has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as I teach music confidence as well as instrumentation.. This is a critical issue for our selected target market of Children.
The Value Proposition
The Music Box is uniquely positioned to deliver value to Children. "The Music Box will Our business makes learning music fun!." In order to be deliver on this value proposition, we I am a very patient teacher who is able to teach a wide range of personality types and learning styles. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Music Lessons market. We consider our key competitors to be: Guitar Center
Bills Music. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Guitar Center
Bills Music by We are a sole proprietor business. We give a homy personalized touch..
Key Strategies
Over the next 6 months our focus will be to I will implement an aggressive local marketing campaign. . This task will be undertaken in the context of our broader strategy to Open a local music tutoring service in addition to my home based business.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Marketing Holiday Promotions First Time Student discount
About this document
Music Lessons Business Plan
This document was created by Maia of The Music Box using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment