Calfat's Photography 1 Page Business Plan

Photography Services Business Plan

Calfat's Photography 1 Page Business Plan

Overview

Calfat's Photography has a clear business objective to produce Photography Services. These services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

A a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Calfat's Photography has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key clientele problem as The need to address the immense demand of photography services and personal training among the current and future customers. This is a critical issue for our selected target market of Fashion Industry.

The Value Proposition

Calfat's Photography is uniquely positioned to deliver value to Fashion Industry. "Calfat's Photography will Deliver reliable, efficient and professional photography services." In order to be efficient on this value proposition, we will leverage our large experience and our recognized and awarded work in the fashion industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Photography Services market. We consider our key competitors to be: Jack Hutch, Mark Delong, Frank Peluso's studios . Our understanding of these competitors has been used to refine our strategy and value our proposition. We believe that we can compete effectively with Jack Hutch, Mark Delong, Frank Peluso studios by unique expertise, dealing with many countries and distinctive cultures..

Key Strategies

Over the next 6 months our focus will be to bring our expertise, acquired during the last 5 years in Brazil to our new firm in New York City. This task will be undertaken in the context of our broader strategy to expand our clientele, offering our services in fashion, landscape pictures and also, families services in the U.S and Europe.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
To establish the firm in New York City;
To replicate the brazilian studios success in the U.S.;
To expand the activities throughout the United States and Europe.

About this document
Photography Services Business Plan
This document was created by Fernanda of Calfat's Photography using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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