Concrete Kerbing 1 Page Business Plan
Overview
Concrete Kerbing has a clear business objective to develop Residential improvement services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Concrete Kerbing has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Not sure. This is a critical issue for our selected target market of Residential home owners.
The Value Proposition
Concrete Kerbing is uniquely positioned to deliver value to Residential home owners. "Concrete Kerbing will Home improvement and increase property value using skill and specialised machinery." In order to be deliver on this value proposition, we A special skill and custom machinery. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Residential improvement market. We consider our key competitors to be: Kwik Kerb. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kwik Kerb by Working close to the inventors and manufactures of this specialise machine with over 30 years experience .
Key Strategies
Over the next 6 months our focus will be to Social media . This task will be undertaken in the context of our broader strategy to Expand and employ . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Major contracts Ownership of machinery Constant work
About this document
Residential improvement Business Plan
This document was created by Matt of Concrete Kerbing using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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