Farm to Consumer Pvt. Ltd 1 Page Business Plan
Overview
Farm to Consumer Pvt. Ltd has a clear business objective to develop, produce, promote and distribute Organic food products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Farm to Consumer Pvt. Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as "Supply consistency". This is a critical issue for our selected target market of Upper middle class.
The Value Proposition
Farm to Consumer Pvt. Ltd is uniquely positioned to deliver value to Upper middle class. "Farm to Consumer Pvt. Ltd will produce and supply Real organic food product produced locally for the club members with high quality and better price." In order to be deliver on this value proposition, We are not just marketer and also organic food producer. To realize this to our customers, we arrange farm tourism to our customer to connect with the farmer. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have very few number of competitors within the Organic food producer & marketer market. We consider our key competitors to be: FirstAgro. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with FirstAgro by Organic produce methods.
Key Strategies
Over the next 6 months our focus will be to Open subscription model and door delivery. This task will be undertaken in the context of our broader strategy to Network farmer to produce local and make franchise model for shop. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 customers, launch new products, expand to south india
About this document
Organic food producer marketer Business Plan
This document was created by Saravanan of Farm to Consumer Pvt. Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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