Lighthouse English School 1 Page Business Plan
Overview
Lighthouse English School has a clear business objective to develop English language courses for Business people. These services are being developed with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to develop a client base. Customer acquisition and retention are considered to be the critical activities and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with true customer satisfaction. Our long term objective is to build a clear customer service process.
The Customer
Lighthouse English School has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem asa lack of English ability. This is a critical issue for our selected target market of Business people.
The Value Proposition
Lighthouse English School is uniquely positioned to deliver value to Business people. "Lighthouse English School will Provide a quality, trustworthy language learning environment for students." In order to be deliver on this value proposition, we put people before profit.. This capability forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the English skills market. We consider our key competitors to be: British Side and Engłish Time. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with British Side and Engłish Time by focussing on customer satisfaction and providing a more honest service with better student care.
Key Strategies
Over the next 6 months our focus will be on developing a website and setting up premises. This task will be undertaken in the context of our broader strategy to recruit teachers, and expand the range of courses offered. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next six months are to launch courses, recruit teachers and develop a satisfied client base.
About this document
English skills Business Plan
This document was created by Graham of Lighthouse English School using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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