Raven Enterprises 1 Page Business Plan
Overview
Raven Enterprises has a clear business objective to distribute Marine services & repairs in the Pacific Northwest. These products and services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Raven Enterprises has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as convenience, cleaner image, and quick turn around times. This is a critical issue for our selected target market of families with a median income $40,000, and owning a boat.
The Value Proposition
Raven Enterprises is uniquely positioned to deliver value to customer with a median income $40,000. "Raven Enterprises will be hassle-free, reliable, honest." In order to deliver on this value proposition, our services are of top quality, done by qualified professionals at a fair price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Marine services & repairs market. We consider our key competitors to be: Pacific Nautique, and Midland Marine Repair. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pacific Nautique, Midland Marine Repair by offering a family environment, that's welcoming, and comfortable with reliable services that meet most needs.
Key Strategies
Over the next 6 months our focus will be to aquire the desired growth of revenue by offering quality and reliable services at a fair price. We will also offer discounts to new customers, along with sending out direct marketing materials via USPS. This task will be undertaken in the context of our broader strategy to Expand our facility to promote a professional, productive, and efficient environment, and obtain a franchise through a reputable brand.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: obtain 100 new customers, obtain a franchise, and update our facility.
About this document
Marine services & repairs Business Plan
This document was created by Shawn of Raven Enterprises using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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