VSA-AU 1 Page Business Plan
Overview
VSA-AU has a clear business objective to promote VET Fee Help courses. These service have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
VSA-AU has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to find and compare available VET Fee Help courses from different providers rather than one or just a couple. This is a critical issue for our selected target market of unemployed Australians with the desire to get employed with industry related certificates.
The Value Proposition
VSA-AU is uniquely positioned to deliver value to unemployed Australians and career changers with the desire to get employed with industry related certificates. "VSA-AU will dedicate its service to find the best available VET Fee Help course to use it to achieve their career dream." In order to be deliver on this value proposition, we our team represents offers from all around Australia. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the VET Fee Help courses market. We consider our key competitors to be: Careers Australia, TAFE, Up Skilled. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Careers Australia, TAFE, Up Skilled by wide range of courses from all around Australia.
Key Strategies
Over the next 6 months our focus will be to hire 10 field agents. This task will be undertaken in the context of our broader strategy to target education providers with additional services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: have 10 contracted VET Fee Help providers enrol 100 students employe representatives in all major city
About this document
VET Fee Help courses Business Plan
This document was created by Adam of VSA-AU using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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