VV 1 Page Business Plan
Overview
VV fashion has a clear business objective to develop, produce and promote Affordable high quality cashmere products and services. These products and services have been developed over decades in China, with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
VV fashion has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as How to choose a high quality cashmere, how to deal with shrinking problem and breathability problem. This is a critical issue for our selected target market of Young professional.
The Value Proposition
VV fashion is uniquely positioned to deliver value to Young professional. "VV fashion will Provide affordable but high quality cashmere products to young professionals for their daily use." In order to be deliver on this value proposition, By knowing culture and market on both sides, we can combine the Western demand with eastern supply.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable high quality cashmere market. We consider our key competitors to be: Johns tons of Elgin, TSE and brunello cucinelli... Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Johns tons of Elgin, brunello cucinelli, TSE, by adding more value on our product (such as Italian design/manufacture)under a low cost.
Key Strategies
Over the next 6 months our focus will be on setting up our head office in Europe, which includes Creating website, raising founds, building up supply chain from Asia to Europe... This task will be undertaken in the context of our broader strategy to Diversify products such as providing new and more stylish cashmere products and developing embroidery service. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: to establish our own cashmere brand and set up our second store in Europe, providing diverse product such as affordable tailor made suits targeting young people.
About this document
Affordable high quality cashmere Business Plan
This document was created by Vivi of VV using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment