Willow Creek Golf and Country Club 1 Page Business Plan
Overview
Willow Creek Golf and Country Club has a clear business objective to produce Private club services. These services have been developed for over 60 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Willow Creek Golf and Country Club has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem a need to have a community that exist inside the gates of Willow Creek where people can go to relax, feel safe, play golf, eat, and create life long relationships.. This is a critical issue for our selected target market of business men and women with families.
The Value Proposition
Willow Creek Golf and Country Club is uniquely positioned to deliver value to business men and women with families. "Willow Creek Golf and Country Club will Provide a fun, safe, and relaxing atmosphere for our members while they enjoy our plush golf course, well kept facilities, and dining area." In order to deliver on this value proposition, we must create a friendly environment for families and golfers in South OKC that offers all the amenities and services of top end country clubs, but with a more relaxed feel. Our expertise in golf programs, leagues, instruction, group trips to other desirable golf destinations, and event coordinating makes WCGCC a great option for families and businesses. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Private club services market. We consider our key competitors to be: Moore Athletic Club, Belmar CC, The Trails, OU Jimmy Austin, and multiple public courses. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Moore Athletic Club, Belmar CC, The Trails, OU Jimmy Austin, and multiple public courses by offering more amenities and customer focus than public courses, while providing the same expertise, service, and amenities of other high end country clubs, but at a better value.
Key Strategies
Over the next 6 months our focus will be to invest in golf course conditions, club rejuvenation, and friendly well trained personnel. This task will be undertaken in the context of our broader strategy to maintain pristine course conditions, a high level of member focus, and a high quality food and bev department that matches the needs of our members. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new members, Fill 50% of all Mondays with Golf Outings 80pp or more, and Maintain course conditions at a higher standard than that of The Trails.
About this document
Private club services Business Plan
This document was created by Wade of Willow Creek Golf and Country Club using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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