NEK Care Management 1 Page Business Plan

Senior Medical Care Management Business Plan

NEK Care Management 1 Page Business Plan

Overview

NEK Care Management has a clear business objective to develop Senior Medical Care Management services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to prepare for exit. We see an exit from the business as a major liquidity event that will provide for a measurable return to shareholders. Our business strategy is oriented around achieving the maximum possible valuation in the shortest period of time.

The Customer

NEK Care Management has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the American aging population is living longer and needs options for medical care at home and in facilities. This is a critical issue for our selected target market of Baby Boomers.

The Value Proposition

NEK Care Management is uniquely positioned to deliver value to Baby Boomers. "NEK Care Management will provide a service that allows aging Americans to live safely at home as long as possible." In order to be deliver on this value proposition, we more than 20 years of experience in home health, hospice and other community nursing. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Senior Medical Care Management market. We consider our key competitors to be: Private insurance companies. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Private insurance companies because we assist the client in making choices for medical care based on their own wants and needs and have no financial interest or responsibility for those choices.

Key Strategies

Over the next 6 months our focus will be to Contract with 6 RN care managers in Kansas. This task will be undertaken in the context of our broader strategy to Hire professional office manager. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: $300,000 in annual gross income at end of year 1; develop and market a franchise opportunity; and expand our service area to 25 states.

About this document
Senior Medical Care Management Business Plan
This document was created by Teresa of NEK Care Management using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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