The Local Front Page 1 Page Business Plan
Overview
The Local Front Page has a clear business objective to develop, produce, promote and distribute Mobile Websites and Apps products and services. These products and services have been developed over 3 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
The Local Front Page has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Educating customers on the need for mobile website. This is a critical issue for our selected target market of Restaurants and Bars.
The Value Proposition
The Local Front Page is uniquely positioned to deliver value to Restaurants and Bars. "The Local Front Page will Build your client base, and get them to spend want to 20% more." In order to be deliver on this value proposition, we We are great at finding the right marketing approach to help expand a business. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Mobile Websites and Apps market. We consider our key competitors to be: There are many. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are many by Fast turnaround, hands on consulting.
Key Strategies
Over the next 6 months our focus will be to Create Sales team, lead generation. This task will be undertaken in the context of our broader strategy to Close on 400 new clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 new clients build business sales funnel 3 sales partners
About this document
Mobile Websites and Apps Business Plan
This document was created by Matthew of The Local Front Page using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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