Aqua Vista 1 Page Business Plan
Overview
Aqua Vista has a clear business objective to promote Information Technolgy products and services. These products and services have been developed over One year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Aqua Vista has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for quality products at 30-50% below Cisco and market prices with extended payment terms, training and 24/7 service for problems or questions.. This is a critical issue for our selected target market of Historical Black Colleges; Health Centers; SMBE; Historical Black Churches; and State, City and county governments..
The Value Proposition
Aqua Vista is uniquely positioned to deliver value to Historical Black Colleges; Health Centers; SMBE; Historical Black Churches; and State, City and county governments.. "Aqua Vista will Provide a product and services that are 30-50% below market with guaranteed results, and payment terms much better than market rates.." In order to be deliver on this value proposition, we Our unduplicated advantage is strong connections to Chinese and Asian OEM's with an African American management with over 35 years of high level responsibility at AT&T; Kraft General Foods; XEROX; IBM; Citibank; and a Trustee of One if top schools in America- Northwestern University located in Chicago ;. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Information Technolgy market. We consider our key competitors to be: Cisco; Brocade, Juniper; Huawei; Lenovo; . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cisco; Brocade, Juniper; Huawei; Lenovo; by Quality of product at lowest prices in America with outstanding payment terms, training, and 24/7 service. .
Key Strategies
Over the next 6 months our focus will be to Make contact with high level CEO, CIO, Supplier Diversity Manager; Channel Group; successful people;" who have HBCU connections; Board members and Trustees, and hire top Sales manager to follow up for Aqua Vista owner.. This task will be undertaken in the context of our broader strategy to Expand into more global markets, and hire one more young sales person. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Raise $100,000 by May 2015 Have sales of $2,000,000 with a 30% profit before taxes by April 2016 Ability to have $3,000,000 in Global sales of equipment with a 20% profit
About this document
Information Technolgy Business Plan
This document was created by Jake of Aqua Vista using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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