Masterlink Bicycles 1 Page Business Plan
Overview
Masterlink Bicycles has a clear business objective to develop, produce, promote and distribute Bicycle sales and repair products and services. These products and services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Masterlink Bicycles has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Local convenient bicycle repair. This is a critical issue for our selected target market of Recreational Families.
The Value Proposition
Masterlink Bicycles is uniquely positioned to deliver value to Recreational Families. "Masterlink Bicycles will Provide fast and quality bicycle repair daily. Knowledge and expertise in new bicycle sales.." In order to be deliver on this value proposition, we Our experience in working in a high volume big city shop provides us with expert knowledge of the cycling industry. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bicycle sales and repair market. We consider our key competitors to be: Academy, Arrowhead bicycles, Target, and Walmart . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Academy, Arrowhead bicycles, Target, and Walmart by Convenient access .
Key Strategies
Over the next 6 months our focus will be to Acquire retail location in Kyle, Tx. This task will be undertaken in the context of our broader strategy to Expand into new product. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 100 repair jobs Complete 50 new bike sales Turn first yearly profit
About this document
Bicycle sales and repair Business Plan
This document was created by Richard of Masterlink Bicycles using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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