Prescribing Nature 1 Page Business Plan
Overview
Prescribing Nature has a clear business objective to develop, produce, promote and distribute Naturopathic Consultations and our own natural products and diet planning services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Prescribing Nature has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to motivate and educate for better health from a caring and professional practitioner. This is a critical issue for our selected target market of people seeking better health.
The Value Proposition
Prescribing Nature is uniquely positioned to deliver value to people seeking better health. "Prescribing Nature will provide the knowledge and planning for a better, healthier life." In order to be deliver on this value proposition, we offer our knowledge as a second generation naturopath who's passion for Natural Health is not just a job but our entire life. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the consultations and natural products market. We consider our key competitors to be: Other Local Naturopaths
Other Natural Therapists. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other Local Naturopaths
Other Natural Therapists by Personalised Care and Unique products with proven results .
Key Strategies
Over the next 6 months our focus will be to Advertise and Promote our company in forms that are suitable through research in key demographics . This task will be undertaken in the context of our broader strategy to develop our own product range. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Understand basic business requirements and information, Moving to new purpose built offices , Employ someone to help with workload
About this document
Consultations and natural products Business Plan
This document was created by Jennifer of Prescribing Nature using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment