Krazy Kelly's Korner 1 Page Business Plan
Overview
Krazy Kelly's Korner has a clear business objective to develop, produce, promote and distribute custom household goods products and services. These products and services have been developed over years or preliminary research and honed strategies with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When developing key component objectives of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Krazy Kelly's Korner has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Personalised meaningful products. This is a critical issue for our selected target market of families, companies and anyone looking to gift a unique and personalised item to be treasures forever.
The Value Proposition
Krazy Kelly's Korner is uniquely positioned to deliver value to Families. "Krazy Kelly's Korner will Provide endless possibilities for once off custom gifts, housewares and meaningful momentos." In order to be deliver on this value proposition, we can offer an incredible attention to detail, unique offerings and ability to create once off products at exceptionally competitive prices make us the clear choice for all your personalised gift and homeware needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom household goods market. We consider our key competitors to be: Fowndry, etsy, notthehighstreet. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Fowndry, etsy, notthehighstreet by Custom personalised items Made to order.
Key Strategies
Over the next 6 months our focus will be
-online sales & marketing
-target specific demographics (home comforts)
-personal word of mouth
-cross platform advertising . This task will be undertaken in the context of our broader strategy to -expand products
-increase quality for higher paying clientele
-develop & produce more in house. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To develop own Product line, cross border clients, expand to storefront or offer product line to large retailer
About this document
Custom household goods Business Plan
This document was created by Kelly of Krazy Kelly's Korner using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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