Medical Formulations 1 Page Business Plan
Overview
Medical Formulations has a clear business objective to distribute Equipment products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Medical Formulations has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Upgrades and reliable. This is a critical issue for our selected target market of Beauty Clinics.
The Value Proposition
Medical Formulations is uniquely positioned to deliver value to Beauty Clinics. "Medical Formulations will Reliability., continuous training, able to upgrade, equipment becomes agless." In order to be deliver on this value proposition, we High quality, latest technology. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Equipment market. We consider our key competitors to be: Business who bring equipment from China .. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Business who bring equipment from China . by We are established and the Company we represent are from Europe with years of experience.
Key Strategies
Over the next 6 months our focus will be to Direct mail outs
Exhibit at relevant shows
Multi media. This task will be undertaken in the context of our broader strategy to Contact clients aim to make appointments. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Attend trade shows direct mail outs mukti social media
About this document
Equipment Business Plan
This document was created by Sylvia of Medical Formulations using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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