PureDC fitness 1 Page Business Plan
Overview
PureDC fitness has a clear business objective to produce Personal training services. These services have been developed over 7 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
PureDC fitness has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to seek progress not perfection.. This is a critical issue for our selected target market of Working professionals.
The Value Proposition
PureDC fitness is uniquely positioned to deliver value to Working professionals. "PureDC fitness will Provide a service that requires the best not just out of me but out of my clients." In order to be deliver on this value proposition, we My unique approach to fitness and goals achieve progression every step of the way. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personal training market. We consider our key competitors to be: LA fitness trainers, other independent personal trainers, boxing studios, group exercise classes. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with LA fitness trainers, other independent personal trainers, boxing studios, group exercise classes by Superior certification, unique skill set, using technology not just to asses clients but to also educate. .
Key Strategies
Over the next 6 months our focus will be to Continue to progress on my craft and acquire new clients . This task will be undertaken in the context of our broader strategy to Develop successful online nutrition/workout plan business. Have five clients exclusively online. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 20 clients launch successful online workout/ nutrition plans online launch group class sessions
About this document
Personal training Business Plan
This document was created by Dale of PureDC fitness using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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