Sharshar's Secrets 1 Page Business Plan
Overview
Sharshar's Secrets has a clear business objective to produce, promote and distribute mobile hair salon products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Sharshar's Secrets has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as time management, finishing each service on time and allowing enough time between each booking to travel there. This is a critical issue for our selected targeted market of mobile hairstyling!
The Value Proposition
Sharshar's Secrets is uniquely positioned to deliver quality styling that dosent compromise on value to hair products and services
"Sharshar's Secrets will provide a great quality hair service while also offering competative prices on any services or products that you the customer require to be carried out at your home. no travel expenses, no having to go to town to buy the products to recreate your style. try our products at home before you buy (extensions and hair pieces included) no having to drag yourself off the sofa to make your appointment. just open the door!!!." In order to deliver on this value proposition, our products are sourced online for cutting edge styling, for funky up to date top branded products, and also for value for money! also ebay stores scans our regular products everyday to show me the most cost effective shopping for stock! so if required i can buy daily to beat prices and with even more value for our company then we pass this on to the customer! if we get a deal so do you! there is no delivery charge when having a service for our products that includes exstensions and hair pieces! so a home colour match fitting and delivery for free with a hair styling service! BARGAIN. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mobile hair salon market. this includes other mobile hairstylists in the lical area but we consider our key competitors to be: hair salons in town offering simalar deals on hair styling! however, these are not offered at your convienience at home!
online shopping offers the products we sell,yes its quite possibly at more competitive prices. However , we do the hard work for you. enabling you, the customer the oportunity to try these products before you buy! ensuring your money is spent on a product that you know has the quality, feel, texture and manageability that you require! and its instant !! you try, you like, you buy, you have! its yours there and then! no waiting, no getting lost in the post! its like town shopping at home!. Also you have tried it out so you know you want this product, you know you like it! therefore no hassle from returning it before you even got a chance to use it! Also i am a level 2 elderly carer, although no longer caring this is such an added value to some clients/Customers especially those with disabilities or problems such as pattern baldness, psoriasis etc I've seen it all! Our companies understanding of these competitors and their disadvantages has been used to refine our strategy and value proposition. We believe that we can compete effectively with hair salons in town offering simalar deals on styling whilst making the whole experience much more satisfying to the customer, so be it price, comfort, reliability or something else you dislike at a non mobile salon. thats what Sharshar's secrets works extra hard on to deliver each clients dream service! every time at home!
we dont just see you as customers/clients we see you as individuals! with your own unique and individual style so therefore you have your own unique individual needs! before any styling service we undertake a thorough consultation ensuring a first class finish delivering you the client/ customer exactly what you want and if its not possible you will know prior to any work being undertaken on your hair! But thats not all, unlike other salons i will also let you know of any contraindications that will hinder your style! most salons do this but they do not let the customer know beforehand! i am very tactile of course but this bold move avoids the dreaded look in the mirror, when the customer thinks "its not what i asked for" other salons do not offer this service, its free of charge and its only advice you dont have to take it, its your hair im just the stylist who does the job! you the customer create the look! for example if your faceshape will hinder the final result, if your skin tone will not compliment the colour etc... these are important aspects to a hair styling service and are far too iften ignored giving customers a fear of salons or no trust in thier stylists. i want your hair to be the best its ever been when i come to your home as i want every customer to feel at thier greatest! so if these contraindications can be worked around perhaps a fringe or a shade lighter or darker etc i feel confident i can deliver that top class service with no surprises in the dinal result or the final cost i will NEVER start without you, my customer fully understanding what is going to happen, how and when and also how much it will cost you thats my PROMISE! .
Key Strategies
Over the next 6 months our focus will be to begin online sales. This task will be undertaken in the context of our broader strategy to participate activly in continual website and social media sales and bookings. These strategies are a tactical implementation of our overall business goal as outlined above. without this the business will not be viable for a product sales turnover
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are:
online sales website and marketing.
continual up to date training to beat competitors.
the continual growth of measurable online customers and social media interaction, measured by continual work on the road delivering mobile hair services
About this document
mobile hair salon Business Plan
This document was created by charlotte of Sharshar's Secrets using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment