ABC Physical Therapy 1 Page Business Plan

Overview
ABC Physical Therapy has a clear business objective to develop, produce, promote and distribute Individual rehabilitation program services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
ABC Physical Therapy has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to provide services to individual client in a personal and compassionate environment. This is a critical issue for our selected target market of General population.
The Value Proposition
ABC Physical Therapy is uniquely positioned to deliver value to General population. "ABC Physical Therapy will Provide a personalized and unique program." In order to be deliver on this value proposition, we Our client to therapist ratio is one to one per half hour. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Individual rehabilitation program market. We consider our key competitors to be: Other physical,therapy clinics. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other physical,therapy clinics by Sticking to the fundamentals of getting people better.
Key Strategies
Over the next 6 months our focus will be to Hire additional staff therapists to provide services to more clients. This task will be undertaken in the context of our broader strategy to Be able to expand by adding an additional clinic in 5 years. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 70 visits per week per therapist two full time therapists in two years owner to work part time with three full time therapists in 4 yrs
About this document
Individual rehabilitation program Business Plan
This document was created by Stevanus of ABC Physical Therapy using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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