Banh Mi TRes Bon 1 Page Business Plan
Overview
Banh Mi TRes Bon has a clear business objective to produce Vietnamese sandwiches and salads with an addition of French pastries such as Macaroons. These products have been introduced over New business with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Banh Mi TRes Bon has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Fresh ingredients, health conscious, quality in the products delivered daily. This is a critical issue for our selected target market of Urban professionals and residents in the city.
The Value Proposition
Banh Mi TRes Bon is uniquely positioned to deliver value to Urban professionals and residents in the city. "Banh Mi TRes Bon will offers daily made fresh sandwiches and salads. There is no other Vietnamese shop that provide an authentic best tasting sandwiches and French pastries. Come by and experience a welcoming that you're never want to leave.." In order to be deliver on this value proposition, the authentic recipe of our sandwiches will allow the customers to experience the real taste of Vietnam and the French pastries like macaroons will leave you a taste as if you are in Paris. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Vietnamese sandwiches and salads market. We consider our key competitors to be: Restaurants that serve everything else including Vietnamese sandwiches. They don't specialize in a particular dish so therefore will not offer the customers the best tasting sandwiches that customers are looking for. Some of the restaurants that serve the sandwiches are Cyclo, Thai Son, Saigon City, Steveston Village Vietnamese Restaurant. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our competitors are more in the line of restaurants that serve everything else including Vietnamese sandwiches. They don't specialize in a particular dish so there fore will not offer the customers the best tasting sandwiches that customers are looking for. Some of the restaurants that serve the sandwiches are Cyclo, Thai Son, Saigon Restaurant, Steveston Village Vietnamese Restaurant. Banh Mi Tres Bon focuses on what we do best and that is specializing in Vietnamese sandwiches and specialty salads with a French twist to create an exciting palette. Vietnam and France has a long history of traditional culture and share the authenticity of its foods. A lot of Vietnamese foods words are derived in French. There will be no other Vietnamese Banh mi shops that offer the uniqueness that Banh Mi Tres Bon offers. .
Key Strategies
Over the next 6 months our focus will be to design our unique space to get ready for the opening in fall of 2016. It is our main objective is to drive customers to business. This task will be undertaken in the context of our broader strategy to Promotions and advertising on social media, direct mail, newspaper, flyers . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Open a second location within 2 years establish a successful brand to launch a franchise expand across Canada major cities like Toronto, Montreal, Calgary, Ottawa
About this document
Vietnamese sandwiches and salads Business Plan
This document was created by Lan of Banh Mi TRes Bon using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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