Dog On It! 1 Page Business Plan
Overview
Dog On It! has a clear business objective to distribute Gourmet Hot Dogs & More products and services. These products and services have been developed over 0 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Dog On It! has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a gourmet hot restaurant in St. Louis in just one year. This is a critical issue for our selected target market of food lovers everywhere.
The Value Proposition
Dog On It! is uniquely positioned to deliver value to food lovers everywhere. "Dog On It! will Provide a gourmet hotdog restaurant that delivers world class taste to an American Classic foods." In order to be deliver on this value proposition, we Our world travels has allowed us to taste the best of the best from coast to coast, taking the best of all experiences and mixing them together for one Gourmet American Taste. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Gourmet Hot Dogs & More market. We consider our key competitors to be: Dogs n Frys, Steves hot dogs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Dogs n Frys, Steves hot dogs by We have The freshest ingredients, make our own bread, using in town vendors making our food fresher and better tasting then our competition .
Key Strategies
Over the next 6 months our focus will be to Hire a Gourmet Chef, Restaurant Manager and Marketing and Presence building through Advertising . This task will be undertaken in the context of our broader strategy to I want launch the food truck part of dog on it! By the year anniversary of the business taping into catering birthday parties,business events and more. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the Grand Opening of the Dog On It! Food Truck Obtain 1000 Customers Gain notoriety from local paper,news and Missouri citizens
About this document
Gourmet Hot Dogs & More Business Plan
This document was created by Terrence of Dog On It! using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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