Energized Nutrition 1 Page Business Plan
Overview
Energized Nutrition has a clear business objective to develop, produce, promote and distribute Nutritional Consulting, Research and Promotion products and services. These products and services have been developed over 3 Months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy, we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a unique and dynamic service. In testing the customer problem of achieving true health, we have found that current products and services are not enough. We believe our program will change lives and we know that capable and efficient services are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new clients with our diverse services and nutritional leadership. The development of these services and the subsequent marketing of these are also imperative as we strive to use our online presence and success stories to our advantage. It is understood that costs will be associated with development and marketing and these have been allowed for in our budget.
The Customer
Energized Nutrition has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as helping people who are battling with weight-issues, food-allergies, illnesses or gluten-sensitivity. We will empower them to thrive by making anti-inflammatory and gluten-free food choices.. This is a critical issue for our selected target market of overweight women between the ages of 12 and 50 years old.
The Value Proposition
Energized Nutrition is uniquely positioned to deliver value to overweight women between the ages of 12 and 50 years old. "Energized Nutrition will Guide clients with nutritional advice to lose weight, increase energy, strengthen focus and maximize health.." In order to deliver on this value proposition, Energized Nutrition provides Primal Certified Nutritional Consulting to drastically improve quality of life by making natural and holistic choices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Nutritional Consulting, Research and Promotion market. We consider our key competitors to be: other Nutritional Consultants; their Services, Blogs, Books and memberships. Supplement shops and Health food shops like GNC, Vitamin Shoppe provide and promote specific products that contain Dairy, Wheat, Weight-Loss Pills, sugar and other components that we will be making efforts to speak out against. Fad-Diets advertising a quick and easy approach to weight-loss and health will also be a competitor to our products and services. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with other established Nutritional Consultants, Supplement shops and Fad-Diets by Dynamic and Interactive Consulting. Each client has their own tailored and personalized plan. This offers continual guidance and communication along each client's path. We have a special combination of researched information and also life-tested use. Applicable products and services will guide people in the most diverse life schedules from stay-at home Mom's to those working rigorously in corporate settings. We know that time and money are issues that we can beat.
Key Strategies
Over the next 6 months our focus will be to develop a sequential Meal-Planning program to help clients lose-weight, increase energy and live healthily. This task will be undertaken in the context of our broader strategy to Establish a top-rated, elite Paleo Nutrition blog complete with research articles, shopping tips, workout guidance, paid advertising and an e-book. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: developing a dynamic meal-planning system, actively running a top-10 Paleo Nutrition Blog and contributing to notable columns to Paleo and Nutritional magazines (Paleo, Women's Health, Men's Health, Fitness, Shape, HealthyLiving, Etc) that include our success stories and unique health strategies.
About this document
Nutritional Consulting, Research and Promotion Business Plan
This document was created by Kia of Energized Nutrition using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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