Roig Recording 1 Page Business Plan
Overview
Roig Recording has a clear business objective to develop, produce, promote and distribute professional audio production and development products and services. These products and services have been developed over ten years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear, efficient, customer acquisition process.
The Customer
Roig Recording has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a need to produce quality recordings and acts with affordability. This is a critical issue for our selected target market of new and unsigned acts of any genre.
The Value Proposition
Roig Recording is uniquely positioned to deliver value to new and unsigned acts. Roig Recording will produce high quality, natural sounding recordings that truthfully express the act's musical intentions. In order to deliver on this value proposition, our years of experience with analog engineering and experience in working in the jazz world allows for a heightened awareness and application of unique processes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the audio production and development market. We consider our key competitors to be small, niche record labels and home studios. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with them. We can offer lower rates than our competitors because of our efficient engineering methods.
Key Strategies
Over the next six months our focus will be to network heavily to continue developing business relations, and acquire new customers. This task will be undertaken in the context of our broader strategy to continue to upgrade equipment for higher quality recordings and charge more for services. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next two years are: releasing the first record on the label, acquiring five consistent touring acts, and the hiring of multiple staff members to manage business.
About this document
Professional audio production and development Business Plan
This document was created by Taylor of Roig Recording using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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