Wiseman Accessories 1 Page Business Plan
Overview
Wiseman Accessories has a clear business objective to develop, produce, promote and distribute Men's accessories products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Wiseman Accessories has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for a variety of men's accessories. This is a critical issue for our selected target market of Executives.
The Value Proposition
Wiseman Accessories is uniquely positioned to deliver value to Executives. "Wiseman Accessories will Provide well priced and good quality accessories." In order to be deliver on this value proposition, we Unique designs and tailored service. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Men's accessories market. We consider our key competitors to be: Men's clothing wholesalers . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Men's clothing wholesalers by Well priced quality accessories .
Key Strategies
Over the next 6 months our focus will be to Acquire a new premise. This task will be undertaken in the context of our broader strategy to Open a new branch. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Aquire new premise build brand open a new branch in a different territory
About this document
Men's accessories Business Plan
This document was created by Ade of Wiseman Accessories using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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