Fit Body Boot Camp 1 Page Business Plan
Overview
Fit Body Boot Camp has a clear business objective to develop, produce, and promote a complete fitness formula service. These services have been developed over 13 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Fit Body Boot Camp has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Improving physical health and creating healthier lifestyles through dynamic workouts and proper nutrition. This is a critical issue for our selected target market of health conscious men and women.
The Value Proposition
Fit Body Boot Camp is uniquely positioned to deliver value to these health conscious men and women. "Fit Body Boot Camp will provide dynamic, functional style workouts that that are progressive and effective and a realistic nutrition plan to guarantee results, no matter the individuals fitness level.." In order to deliver on this value proposition, we are a part of an international franchise, which provides us with unlimited support and keeps us current on health and fitness techniques to keep our workouts fresh, exciting and constantly evolving! This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Complete Fitness Formula market. We consider our key competitors to be: Planet Fitness, Club Fitness, Golds Gym and 24 hour fitness, all local health clubs that dont focus on individual client support. There are no bootcamp style studios in this area. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Planet Fitness, Club Fitness, Golds Gym and 24 hour fitness because this is a complete fitness formula that is dedicated to providing its clients with the best quality of fitness training and nutritional support to help guarantee results. .
Key Strategies
Over the next 6 months our focus will be to secure a location, purchase only the necessary equipment, hire a part time personal trainer, utilize our marketing team to help drive in leads and convert the prospects into training clients. This task will be undertaken in the context of our broader strategy to which I plan to upgrade my facilities equipment and/or start looking for a second location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Secure a second location, obtain 200+ clients and reach 50K in EFT.
About this document
Complete Fitness Formula Business Plan
This document was created by Jason of Fit Body Boot Camp using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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