RollGrip, LLC 1 Page Business Plan
Overview
RollGrip, LLC has a clear business objective to develop, produce, promote and distribute Luggage pull products. These products have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
RollGrip, LLC has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Relieve arm torque & discomfort from rolling briefcases & luggage when traveling.. This is a critical issue for our selected target market of Travelers & Travel Industry.
The Value Proposition
RollGrip, LLC is uniquely positioned to deliver value to Travelers & Travel Industry. "RollGrip, LLC will Easily attach the RollGrip & use the luggage with no arm strain.." In order to be deliver on this value proposition, we It's inexpensive, easy to use & solves a big issue with rolling luggage.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Luggage pull market. We consider our key competitors to be: There are currently two attachable devices. They are over-engineered, over-priced & not user-friendly. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with There are currently two attachable devices. They are over-engineered, over-priced & not user-friendly. by The ease of use, ability to attach it quickly, and store it easily when not in use makes it more valuable. It is also very affordable. .
Key Strategies
Over the next 6 months our focus will be to Market the product to Travelers using rolling briefcases & luggages. The RollGrip makes using your rolling luggage easier & more secure. . This task will be undertaken in the context of our broader strategy to Utilize the company website and Social Media outlets to promote the product & use. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Launch the product Market the product worldwide Sell & Distribute the product
About this document
Luggage pull Business Plan
This document was created by Clyde of RollGrip, LLC using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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