Castle Surveyors Limited 1 Page Business Plan
Overview
Castle Surveyors Limited has a clear business objective to distribute Property Servicesm. These services have been developed over 16 Years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Castle Surveyors Limited has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as creating a one stop solution. This is a critical issue for our selected target market of home sellers and buyers.
The Value Proposition
Castle Surveyors Limited is uniquely positioned to deliver value to home sellers and buyers. "Castle Surveyors Limited will We provide all the tools you need to save time and money when moving home." In order to deliver on this value proposition, our unique website, supported and promoted by a human interface helps save time, money and the environment. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Property Services market. We consider our key competitors to be: Purplebricks.com, Emoov.com, Easyproperty.com, Tepilo.com, local high street agents. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Purplebricks.com, Emoov.com, Easyproperty.com, Tepilo.com, local high street agents by Our website shows customers to complete and manage all property tasks via a single simple web portal, supported by a local human interface..
Key Strategies
Over the next 6 months our focus will be to appoint an Estate Agent. This task will be undertaken in the context of our broader strategy to have 25 local sales consultants. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: have 25 local consultants complete the website and complete the quotes website
About this document
Property Services Business Plan
This document was created by Wayne of Castle Surveyors Limited using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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