Pretty Polish 1 Page Business Plan
Overview
Pretty Polish has a clear business objective to distribute Pedicures and manicures services. These services have been developed over Just opening with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pretty Polish has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We want to help them relax and not be stressful. This is a critical issue for our selected target market of Our nail and spa salon.
The Value Proposition
Pretty Polish is uniquely positioned to deliver value to Our nail and spa salon. "God created nails why not decorate them." In order to deliver on this value proposition, we will work harder than other salons because we are not doing it for money we are doing it for the fun of it so we will work much harder to satisfy our customers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Pedicures and manicures market. We consider our key competitors to be: American nails, Mattilyn Marrie's, and V.I.P. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with American nails, Mattilyn Marrie's, and V.I.P by giving a discount to people who bring their church bulletin.
Key Strategies
Over the next 6 months our focus will be to Making a Facebook page and a website. This task will be undertaken in the context of our broader strategy to By offering facials and upping are products. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 5 months are: Obtain 100 customers Get a bigger place Reach over 20$
About this document
Pedicures and manicures Business Plan
This document was created by Claire of Pretty Polish using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment