Little Birdy DJ Services 1 Page Business Plan
Overview
Little Birdy DJ Services has a clear business objective to produce Dj services. These services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Little Birdy DJ Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need for a DJ. This is a critical issue for our selected target market of Wedding couples/Corporate Events.
The Value Proposition
Little Birdy DJ Services is uniquely positioned to deliver value to Wedding couples and Corporate Event planners. "Little Birdy DJ Services will give good service at a reasonable rate." In order to deliver on this value proposition, we will not let you down. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Dj market. We consider our key competitors to be: Equinox Sound
Happy Wife, Happy Life
Revolution.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Equinox Sound
Happy Wife, Happy Life
Revolution by staying competitive with their Price.
Key Strategies
Over the next 6 months our focus will be to get a customer base. We will Present ourself at every opportunity. This task will be undertaken in the context of our broader strategy to Market ourselves. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get referral customers, Become so busy I quit from Linde, and Expand the business.
About this document
Dj Business Plan
This document was created by Brendan of Little Birdy DJ Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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