RW Photo Booth 1 Page Business Plan

Event photo booth service Business Plan

RW Photo Booth 1 Page Business Plan

Overview

RW Photo Booth has a clear business objective to produce Event Photo Booth services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

RW Photo Booth has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to capture fun keepsakes at events. This is a critical issue for our selected target market of party/event goers.

The Value Proposition

RW Photo Booth is uniquely positioned to deliver value to party/event goers. "RW Photo Booth will provide the attendees of your event with a fun way to capture personalized keepsakes." In order to deliver on this value proposition, we offer on the spot personalized video messaging and custom photo keepsakes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Event Photo Booth service market. We consider our key competitors to be: The Columbus Photo Booth Company, awesomatic, Red Eye Photo booth. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Columbus Photo Booth Company, awesomatic, Red Eye Photo booth by Offering unique engagement, one-of-a-kind props, and personalization options.

Key Strategies

Over the next 6 months our focus will be to Word-of-mouth advertising, wedding shows, event conventions, free services, web site development, and social media. These tasks will be undertaken in the context of our broader strategy to advertise online and in print, social media contest, and actively blogging. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Implementing a 2nd Booth, completing 50 events, and Expanding our service area.

About this document
Event photo booth service Business Plan
This document was created by Nic of RW Photo Booth using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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