Pretty Polish 1 Page Business Plan
Overview
Pretty Polish has a clear business objective to distribute Nails and spa services. These services have been developed over just opening with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pretty Polish has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as We work hard so you don't have to. This is a critical issue for our selected target market of Our kids Nail Salon.
The Value Proposition
Pretty Polish is uniquely positioned to deliver value to Kids beautiful nails. "God created nails so let's make them pretty." In order to deliver on this value proposition, We don't get a lot of customers so the ones we do get we do our best. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Nails and spa market. We consider our key competitors to be: American Nails, Mattilyn Marie's, and V.I.P. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with American Nails, Mattilyn Marie's, and V.I.P by we have unique designs and we take our time.
Key Strategies
Over the next 6 months our focus will be to Free sampling and first time free. This task will be undertaken in the context of our broader strategy to we will give out coupons and discounts. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 4 months are: Obtain 100 customers Reach 100 dollars Get a bigger place
About this document
Nails and spa Business Plan
This document was created by Claire, Hope, and Cate of Pretty Polish using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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