Platinum expediting 1 Page Business Plan
Overview
Platinum expediting has a clear business objective to distribute Freight brokering services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Platinum expediting has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Take lanes that are not easy to cover. This is a critical issue for our selected target market of Ltl customers.
The Value Proposition
Platinum expediting is uniquely positioned to deliver value to Ltl customers. "Platinum expediting will offer competitive pricing on FTL and Ltl rates." In order to be deliver on this value proposition, we We have partnered with the best Ltl carriers in themarket. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Freight brokering market. We consider our key competitors to be: Every brokerage in America
< br />Tql, ch Robinson, england. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Every brokerage in America
< br />Tql, ch Robinson, england by Smaller company
< br />Customers not treated like a number, personal.
Key Strategies
Over the next 6 months our focus will be to Cold call more
< br />Follow up on calls
< br />Contact 20 prospects a week.
< br />Hire a assistant. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1.5 million in sales 20 active customers 10 employees
About this document
Freight brokering Business Plan
This document was created by Anthony tully of Platinum expediting using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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