Bury Bike Breakers 1 Page Business Plan
Overview
Bury Bike Breakers has a clear business objective to develop, produce, promote and distribute Motocross, quads & bikes products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Bury Bike Breakers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as there are not many direct competitors in the local area, we offer a range of products & services that covers all the issues that a consumer may face with the high demand in this industry. Also, we have competitive advantage as we offer many services & products which competitors do not. This is a critical issue for our selected target market of Motocross, quad & bike owners/riders.
The Value Proposition
Bury Bike Breakers is uniquely positioned to deliver value to Motocross, quad & bike owners/riders. "Bury Bike Breakers will Specialise in the bike industry, including engine rebuilds, bearing replacement, piston & rings, fork seals, valve re-shims & welding repairs on 2-4 stroke motocross & enduros bikes. Also providing parts, both new & used.." In order to be deliver on this value proposition, we offer the cheapest services around & we can gain competitive advantage as there is low competition & we have worked closely on motocross, quads & bikes for a number of years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Motocross, quads & bikes market. We consider our key competitors to be: most mechanical garages & any bike garages. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with most mechanical garages & any bike garages by targeting this sector & specialising in all types of motocross, quads & bikes. Offering all services & repairs including rebuilds; and there is a variety of new & used parts.
Key Strategies
Over the next 6 months our focus will be to Develop marketing strategies
< br />Ensure clear positioning within the market
< br />Further Advertising & social media
< br />Clear & bold signage
< br />Close monitoring of cashflow to ensure extension strategy incase of potential decline. This task will be undertaken in the context of our broader strategy to Target new audience
< br />Develop & further products & specialised services
< br />Multiple product line
< br />Potential expansion. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Increase customer base - 200+ Possible expansion - new property or extension Positive cashflow - monitor monthly to ensure we are breaking even.
About this document
Motocross, quads & bikes Business Plan
This document was created by Ryan of Bury Bike Breakers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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