Travel for Charity 1 Page Business Plan
Overview
Travel for Charity has a clear business objective to promote African American Travel Club services. These services have been developed over 1 week with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Travel for Charity has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Making travel esp. International travel more comfortable and affordable. This is a critical issue for our selected target market of 25-40 years AAs.
The Value Proposition
Travel for Charity is uniquely positioned to deliver value to 25-40 years AAs. "Travel for Charity will Planned travel with once in a life-time." In order to be deliver on this value proposition, we Experienced travelers willing to put in the effort to make traveling experience meaningful and fun while making an impact. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the African American Travel Club market. We consider our key competitors to be: Travel noire
< br />. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Travel noire
< br /> by Particular to michigan .
Key Strategies
Over the next 6 months our focus will be to Elect executive board
< br />Make list of prospective members. This task will be undertaken in the context of our broader strategy to Plan first adventure
< br />Set membership policy
< br />Collect membership fees
< br />Select charities. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch organization Reach 20 Members Raise $1000 for charity
About this document
African American Travel Club Business Plan
This document was created by Nicola of Travel for Charity using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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