Afiabeauty 1 Page Business Plan
Overview
Afiabeauty has a clear business objective to promote Skin care recommendations services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Afiabeauty has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Helping women especially those of color find products that will work for them as well as educate them about their skin. This is a critical issue for our selected target market of Affluent multicultural millennial women.
The Value Proposition
Afiabeauty is uniquely positioned to deliver value to Affluent multicultural millennial women. "Afiabeauty will Provide a service that will help you understand the needs of your skin and recommend products." In order to be deliver on this value proposition, we We are able to understand your skin by giving you are short assessment. Through this we will determine what products will work best for you . We also understand that our users are beauty junkies so we will update the site atleast four times daily with information regarding new products as well as fun and informative content. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Skin care recommendations market. We consider our key competitors to be: Doo bop, vivrannt beauty, intothegloss, byrdie. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Doo bop, vivrannt beauty, intothegloss, byrdie by Unique dose of daily content and personalized recommendations .
Key Strategies
Over the next 6 months our focus will be to Develop relationships with small and well known brand and advertise their products . This task will be undertaken in the context of our broader strategy to Have exclusive information and photos regarding new products via the brand . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: 1,000 daily site traffic Sponsored ad request Interview with blogs
About this document
Skin care recommendations Business Plan
This document was created by Hawanatu of Afiabeauty using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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