Al-Maha 1 Page Business Plan
Overview
Al-Maha has a clear business objective to develop, produce, promote and distribute Contracting Gypsum for-ceiling design products and services. These products and services have been developed over 5 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Al-Maha has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as They want to see the design in 3D what it would look like, a walk through video. This is a critical issue for our selected target market of New upcoming areas.
The Value Proposition
Al-Maha is uniquely positioned to deliver value to New upcoming areas. "Al-Maha will We have been in Kuwait since 1980's and designing interiors specially ceilings as per customer choice of design." In order to be deliver on this value proposition, we Director of the company have practical knowledge and he himself have done the work with his hands for years rising up.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Contracting Gypsum for-ceiling design market. We consider our key competitors to be: Usually it's the price rate at which contract work is acquired, competitors usually take it at lower rate, who would do the work with there on hand rather than hiring labours from outside, secondly they may leave the project in between noticing that they will have a loss when completing it.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Usually it's the price rate at which contract work is acquired, competitors usually take it at lower rate, who would do the work with there on hand rather than hiring labours from outside, secondly they may leave the project in between noticing that they will have a loss when completing it. by Once acquire a project at appropriate rate, we full fill the commitment of the project on time and with better quality of inputs .
Key Strategies
Over the next 6 months our focus will be to Go to new project sites and introduce about company for getting contract for plaster of Paris interior design. This task will be undertaken in the context of our broader strategy to Diversify in other contracts.
< br />Eg. Flooring. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 5 customers per month Make the company a recognise brand Hire in more staff as per job requirement
About this document
Contracting Gypsum for-ceiling design Business Plan
This document was created by Raja of Al-Maha using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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