Mobile Aircraft Repair 1 Page Business Plan
Overview
Mobile Aircraft Repair has a clear business objective to provide aircraft repair and inspection services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mobile Aircraft Repair has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the difficulty to reach aircraft owners. This is a critical issue for our selected target market of Part 91 pilots.
The Value Proposition
Mobile Aircraft Repair is uniquely positioned to deliver value to Part 91 pilots. "Mobile Aircraft Repair will provide a high quality, low cost maintenance service that comes to you." In order to be deliver on this value proposition, we have a self contained maintenance shop that comes to where your aircraft is, no need to fly to a shop. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Aircraft repair and inspection market. We consider our key competitors to be: FBO's, repair shops and freelance A&P mechanics. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with FBO's, repair shops and freelance A&P mechanics by bringing a mobile maintenance shop to where the aircraft is and providing high quality work for a competitive price.
Key Strategies
Over the next 6 months our focus will be to Acquire a mobile servicing trailer with equipment.
< br />Advertise to local aviation communities.
Through a combination of advertising and word of mouth I expect to grow a customer base for both scheduled and unscheduled maintenance.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year will be to incorporate my business and gain 15 customers.
About this document
Aircraft repair and inspection Business Plan
This document was created by Nelson of Mobile Aircraft Repair using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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