Anna's Angels 1 Page Business Plan
Overview
Anna's Angels has a clear business objective to develop, produce, promote and distribute a better quality of life while maintaining and extending independence . These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new clients. Client acquisition is considered to be the critical activity and we are seeking to grow the number of clients. We understand that client growth could be at the expense of profitability, and that there is a cost associated with client acquisition. Our long term objective is to build a clear client acquisition process.
The Customer
Anna's Angels has been created with a clear focus on the needs of our clients. Through a structured discovery process, we have validated the key client problem as Compassion. This is a critical issue for our selected target market for the Advance aged.
The Value Proposition
Anna's Angels is uniquely positioned to deliver value to the Advance aged. "At Anna's Angels we provide great in home care, think of us as a extension of the family." In order to be deliver on this value proposition, we At Anna's Angels strive to preserve the independence and dependency of our clients. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Extending and maintaining a better quality of life market. We consider our key competitors to be: Visiting Angels and Comforcare . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Visiting Angels and
Comforcare by Anna's Angels possessing the heart and soul to care for your loved one .. We at Anna's Angels have the caring and compassionate heart and we live to improve and provide a quality of life that gives relaxation and independence .
Key Strategies
Over the next 6 months our focus will be to Market, promote and maintain great customer satisfaction.. . This task will be undertaken in the context of our broader strategy to Expand business and possibly become a franchise . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain franchisees Obtain 150 clients by end of 2016 Obtain 50 employees by end of 2016
About this document
Extending and maintaining a better quality of life Business Plan
This document was created by Anna of Anna's Angels using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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