Howard-Jackson Business Group 1 Page Business Plan
Overview
Howard-Jackson Business Group has a clear business objective to develop, produce, promote and distribute Management, Consulting, Marketing and Advertising services. These services have been developed over 1 year with a core focus on addressing key customer problem(s) and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Howard-Jackson Business Group has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as anything they don't have the time, man power or knowledge to do. This is a critical issue for our selected target market of small to midsized local businesses.
The Value Proposition
Howard-Jackson Business Group is uniquely positioned to deliver value to small to midsized local businesses. "Howard-Jackson Business Group goal is to provide your company the 2nd wind you never knew it had because business is a marathon" In order to be deliver on this value proposition, we offer unique sales and marketing tactics that will tap into additional resources you never have been able to capture. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Management, Consulting, Marketing and Advertising market. We consider our key competitors to be: Other local consulting/marketing/advertising and management firms. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other local consulting/marketing/advertising and management firms due to our experienced and successful sales backgrounds with Fortune 500 Companies, being social media experts and having a strong understanding of the St Louis market.
Key Strategies
Over the next 6 months our focus will be to penetrate the St Louis Metro Area via cold calling potential clients and gaining referrals . This task will be undertaken in the context of our broader strategy to retain clients/accounts that we capture and gain share of wallet. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 3+ clients, generate a profit and the hiring of employees
About this document
Management, Consulting, Marketing and Advertising Business Plan
This document was created by Armiyah of Howard-Jackson Business Group using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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